SSUR The Cut 2012 Fall/Winter “COMME” Collection

With the rise of these iconic luxury brands — as Newton’s law would have it — came a new breed of streetwear, a subversive fashion genre bent on parody and conscious bootlegging. At the forefront of this movement perhaps, was Ukrainian-born, Coney Island-raised Russ Karablin, better known as the founder of seminal New York street label SSUR. Known for his use of clothing as a canvas for both cultural discourse and provocation, Karablin and his COMME DES FUCKDOWN offshoot turned that clever appropriation into something of a cultural phenomenon.In an array of beanies, snapbacks, T-shirts, sweaters and socks, the SSUR 2012 Fall/Winter COMME DES FUCKDOWN collection is available now at our online store.